Transforming Market Intelligence at Teikametrics
Redesigning a Market Intelligence Tool to Drive Adoption and Strategic Decision-Making
Role: Design Lead | Company: Teikametrics
The Product & Business Context
Teikametrics is an AI-driven marketplace optimization platform that helps brands scale profitably on channels like Amazon and Walmart by centralizing data, automating campaigns, and guiding strategic decisions.
One key capability — Market Intelligence — measures how often a brand appears in search results and how it ranks compared with competitors. This “share of voice” insight helps sellers understand their competitive position and optimize product visibility, advertising, and growth strategy.
Original Design showing share of voice results. Users had to manually input search terms they wanted to learn more about market share for.
The Problem: Why This Feature Wasn’t Working
Despite its importance, the existing Market Intelligence experience had low adoption because:
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It required manual keyword entry with little context on why terms mattered.
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Users couldn’t easily connect search visibility to real performance outcomes.
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The tool felt like a “data dump,” forcing users to interpret raw outputs without clear guidance.
Sellers ended up using external competitive tools — meaning the product was not delivering its full value and left a strategic gap in the platform.
Original wireframe for the design featuring a “leaderboard” design where the user would see top competitors and their top competing products
My Role & Ownership
As Design Lead, I guided the product from strategy through UX design and prototype validation.
Responsibilities included:
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Defining the experience strategy with product leadership
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Driving design decisions grounded in user needs and business goals
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Collaborating with data science to translate marketplace signals into usable metrics
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Iterating through prototype feedback with design partners and stakeholders
This project exemplifies not just visual design work — but strategic thinking, cross-functional alignment, and complex data interpretation.
First mid-fidelity wireframe showing the different sections and ranking competitors and their top competing products, tying them to the user brand’s products they compete directly with
The Strategy & Design Approach
To shift the experience from a manual data tool to a strategic insights engine, I anchored the design around three principles:
1. Brand-Centered Experience
Users should see their brand’s position first — not start with a blank keyword field. This reframes the tool from a data query to strategic insights about their brand’s marketplace presence.
2. Reduce Manual Effort
By leveraging proprietary marketplace data, internal scraping, and AI signals, the redesigned experience minimizes manual keyword entry and surfaces what matters most automatically.
3. Connect Signals to Action
Rather than return raw search data, the experience highlights patterns and opportunities — e.g., where competitors dominate, or how visibility trends correlate with advertising performance — making the data actionable.
High fidelity design showing all data points and information. We used the prototype of this to continue to test and iterate with our design partners, and to layout the design to our dev team.
Solution Overview
The result is a redesigned Market Intelligence experience that:
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Orients users around their brand’s search visibility and competitive placement
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Automates the discovery of meaningful terms and insights
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Links marketplace performance to advertising and optimization strategies
This makes the insights not just visible, but useful — turning complex signals into decisions users can act on.
Results, Feedback & Business Value
While the feature is still pre-launch, early feedback and internal assessments indicate:
- Strong endorsement from design partners and stakeholders
- Alignment from executive leadership around the strategic value
- Anticipated improvement in feature adoption and retention
Stakeholders consistently described the redesign as a game-changer — elevating the product from a niche analytics tool to strategic differentiation in a crowded SaaS marketplace.
Why This Work Matters
Marketplace sellers need more than data — they need context, clarity, and actionable insight. This redesign:
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Helps users see where they stand competitively
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Guides them toward meaningful decisions
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Strengthens Teikametrics’ value proposition in a competitive SaaS landscape
This project showcases my ability to lead product strategy, navigate ambiguity, and translate complex data into intuitive experiences — the kinds of skills hiring managers prioritize.
👉 Looking for a senior product designer who turns complex user needs into strategic digital experiences? Let’s connect.
The idea of keeping the user at the ‘center of the universe’ is awesome, this is going to be a real game-changer”
I understood exactly what I was looking at and I was able to take away meaningful insights from it